Monday, November 12th, 2012

Adidas Reveals NBA ‘BIG Color’ Jerseys for Christmas Day Games

Adidas and the NBA has officially unveiled on Monday the uniforms that all ten teams participating in the Christmas Day games will be wearing. Called the “BIG Color” uniforms, the jerseys feature a monochromatic color scheme that features a singular color on the jersey with no stripes or applications that will be outlined by a secondary color, giving it a simple yet colorful look not unlike what most people will be wearing on Christmas morning.

Sunday, November 4th, 2012

The NBA’s First SuperHero unveiled by Marvel & the Brooklyn Nets

According to both Marvel Entertainment and the Brooklyn Nets, the new mascot is the “protector of Brooklyn’s hometown team, defender of New York’s largest and most courageous borough, and ruler of Barclays Center.” The superhero made his debut at the Nets’ first game in their new arena and featured in BrooklyKnight #1, a 32-page comic book — written by Jason Aaron and illustrated by Mike Deodato — that was handed to all of the game’s attendees. JUMP for more pictures.

Monday, October 22nd, 2012

Jeremy Lin’s GQ Cover + Interview

A year ago, nobody knew Jeremy Lin from the Harvard kid in the next cubicle. But now, with a new NBA season about to start, it’s proving time: can this soft-spoken boy wonder lead a franchise of his own? GQ joined Lin for his first trip back to New York since he was cast out of the Knicks’ kingdom this summer and found out what he’s got in store for…Linsanity: The Sequel

Friday, October 12th, 2012

Basketball’s Next Big Thing: Aquille Carr

Somewhere in East Baltimore, there’s a flash flying across the lane of a basketball court, slicing through defenders. Tiny Aquille Carr is one the brightest young hoops prospects in the country, and admired by some of the NBA’s brightest stars. But can he keep it together before hitting the big time?

Tuesday, October 9th, 2012

Top 5 Athletes of 2011-2012

Putting our affiliations and biases aside we have come up with a list of the most outstanding athletes of the 2011-2012 season. We’re sure there will be lots of controversy over this ranking so feel free to comment. Make the JUMP to see who is who, and what is what…

Wednesday, September 26th, 2012

Inside The Brooklyn Net’s New High-Tech Arena

Aesthetically, the Barclay Center is an organic ode to the future — metal plates of varying sizes, curves and flowing lines — most notable for the Oculus, a gigantic 360-degree high-definition display that will show live game footage, movies, and even art installations. Within its walls, some 18,200 fans will enjoy free Wi-Fi, food and beverage apps and 8,000 square feet of LED signage. Watch the video above for an in-depth glimpse into the Nets’ new high-tech home court.

Friday, September 21st, 2012

Reebok Classics X Allen Iverson | The Question/Crossover Sneaker Re-Release

Following the successful re-releases of the Answer and Question sneakers earlier this year, Reebok Classics is prepping Allen Iverson‘s infamous “Crossover” shoe for release in October. The “Crossover” sneaker is actually The Question, but in a white/blue colorway.

Wednesday, August 29th, 2012

10 NBA Players Who Need Their Own Signature Sneaker

With news dropping every day on LeBrons tenth signature sneaker and other players next models coming to light we decided to discuss which players also deserve to have a sneaker designated to them — not just a colorway or player exclusive. Some players for their marketability and others for their accomplishments — either way you know pairs would move if catered to their style of play and persona. Here is 10 NBA Players Who Need Their Own Signature Sneaker and let us know who you think should be on there.

Friday, August 3rd, 2012

Reebok | The Answer IV Re-Release

Reebok had the chance to catch up with Allen Iverson in July with exclusive interviews – hosted by Todd Krinsky, Reebok’s Global VP of Classics, Basketball and Entertainment – to talk about his career, the launch of the Answer IV’s as well as the legendary crossover move in Game 1 of the 2001 NBA Finals against the Lakers when Iverson was with the 76ers. Launching August 10th.

Saturday, July 21st, 2012

Tissot Tony Parker LE Edition 2012 Watch

As Tony Parker leads Team France in the games this summer, he has also released a brand new limited edition watch with Tissot. This piece conveys energy worthy of a professional athlete through a sporty and dynamic look. This limited edition features Tony Parker’s number 9 standing proudly at its dedicated index, illustrating the a basket ball’s fiery orange color. The attention to details of this watch allows for undeniable richness. The dial and counters, surrounded by a ruler pattern emphasize the ultimate precision. The PRS 330 Tony Parker Limited Edition 2012 is an elite competitor in both fields of sport and class.