Friday, August 3rd, 2012

Reebok | The Answer IV Re-Release

Reebok had the chance to catch up with Allen Iverson in July with exclusive interviews – hosted by Todd Krinsky, Reebok’s Global VP of Classics, Basketball and Entertainment – to talk about his career, the launch of the Answer IV’s as well as the legendary crossover move in Game 1 of the 2001 NBA Finals against the Lakers when Iverson was with the 76ers. Launching August 10th.

Saturday, July 21st, 2012

Tissot Tony Parker LE Edition 2012 Watch

As Tony Parker leads Team France in the games this summer, he has also released a brand new limited edition watch with Tissot. This piece conveys energy worthy of a professional athlete through a sporty and dynamic look. This limited edition features Tony Parker’s number 9 standing proudly at its dedicated index, illustrating the a basket ball’s fiery orange color. The attention to details of this watch allows for undeniable richness. The dial and counters, surrounded by a ruler pattern emphasize the ultimate precision. The PRS 330 Tony Parker Limited Edition 2012 is an elite competitor in both fields of sport and class.

Monday, July 16th, 2012

Kyrie Irving Challenges Kobe Bryant 1 On 1

Recently after a USA basketball session in Vegas Irving, who is a member of the USA Select team that scrimmages against the senior squad, challenged future HOFer Kobe Bryant to a game of 1-on-1, with $50,000 on the line for charity.

Monday, July 9th, 2012

Blake Griffin Has Two Highlight-reel Dunks During Team USA Practice

Blake Griffin has dunked all over the NBA in his first two seasons with the Clippers and over the weekend he offered a sneak peek at what the global basketball community can expect at the London Olympics later this month.

Thursday, June 21st, 2012

NIKE Basketball: The Ring Maker

LeBron and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.

Sunday, June 10th, 2012

Dwyane Wade and LeBron James Post Game Press Conference

Dwyane Wade and LeBron James postgame interview vs. Boston Celtics game 7 in the eastern conference finals. Wade and LeBron James talk about the 2011 and 2012 nba finals after game seven vs. the Boston Celtics.

Tuesday, May 22nd, 2012

Pepsi MAX and Kyrie Irving Present: “Uncle Drew”

Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened.

Friday, April 27th, 2012


DOIN’ IT IN THE PARK: Pick -Up Basketball NYC, a film by Bobbito Garcia & Kevin Couliau, explores the definition, history, culture and social impact of New York’s summer basketball scene – one that is widely recognized as the worldwide “Mecca” of the sport.

Wednesday, April 18th, 2012

GQ’s Most Stylish NBA Players Ever

GQ’s May cover star Derrick Rose is a prime example of the NBA’s golden age of style. Millennial ballers have never looked better—but who holds the all-time title?

Saturday, April 14th, 2012

NBA’s Board of Governors Approves Nets Relocation To Brooklyn

Late Friday afternoon, the approval for the official move to Brooklyn and name change for the Nets was formally announced. This move makes the Nets the first professional sports franchise in Brooklyn in over 50+ years. Nets PG Deron Williams is set to become a free agent this summer and will be heavily recruited by all 30 NBA teams. Nets owners Mikhail Prokhorov and Jay-Z are only concerned in building a championship team and that starts with convincing their star PG to sign a multi-year contract.