Audi Buys Motorcycle Manufacturer Ducati

Wednesday, April 18th, 2012


Audi AG has announced it is acquiring Ducati, the tradition-steeped Italian sports motorcycle manufacturer.

The supervisory boards of Audi AG and Volkswagen AG approved the acquisition Monday in Hamburg, Germany.

Ducati is known worldwide as a leading motorcycle manufacturer, with outstanding expertise in engine development and lightweight construction.

Rupert Stadler, chairman of the board of management of Audi, says: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”

Specifically, Audi says Ducati’s progressive control systems and special combustion chamber process of its engines, their resulting sporty character and the motorcycle manufacturer’s extensive know-how in lightweight construction, offer great potential.

Ducati has manufacturing operations at its headquarters in Bologna and at its factory in Thailand. In 2011, Ducati sold approximaely 42,000 motorcycles and generated revenue of some $625-million, employing around 1,100 people.

The company was founded by Adriano and Marcello Ducati in Bologna in 1926.

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