Nike Football: My Time is Now

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W+K London’s “My Time is Now” is Nike Football’s epic campaign for the 2012 European championship this summer. The cornerstone is a three-minute film, featuring “the next wave” of players, like Neymar, M’Vila and Gotze — and more. While the film opens on a soccer match between France and Holland, the action is suddenly taken over by wave upon wave of soccer-mad young players who are eager to make their mark on the soccer world. The young players are the folks from “The Chance,” Nike’s scouting mission to find 100 potential soccer champions from 50 countries.

Other big name athletes cameos include Wesley Sneijder, Mesut Ozil and Danny Welbeck, while LeBron James also makes a quick appearance. The fast-paced, detailed film is a joy to watch, and is reminiscent in complexity of ‘Write the Future.’

The film also unveils the new Nike “Clash Collection” boots, which the players wear.

And of course, there’s more. The interactive version of the film, found on the Nike Football YouTube channel, lets you go through “hidden tunnels.” Click on different names as the film progresses to get a deeper look at some of the athletes and their inspirations.

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