In 2001 UFC CEO Lorenzo Fertitta was contacted by his childhood friend Dana White about purchasing the Ultimate Fighting Championship. He quickly took the opportunity, making the purchase a month later. Zuffa was immediately co-founded with brother Frank Fertitta III to establish an entity to manage the assets of the newly acquired Mixed Martial Arts promotion organization.
In the first part of our interview, Lorenzo Fertitta talks about his history with Dana White, what makes White so good at his job and much more.
UFC CEO Lorenzo Fertitta discusses the company’s issues with the Culinary Union, fighter pay salary controversy and much more.