It used to be enough for a celebrity to act or sing or swing a bat really well. Now to be considered a real success, he or she needs to sell clothes, hawk fragrances–maybe even invest in technology startups. Continue after the JUMP for the entire list and the explanation of the top 10. Be warned, the number 1 spot might surprise you.
A look at the men and women who top the 2012 Forbes Celebrity 100 list.
Click HERE for the complete list.