2012 Amex Sync Show Presenting JAY-Z

Monday, August 20th, 2012


The rapper brought the beat to South By Southwest, but not before he needed a police escort to make it from the airport to the show, which started 40 minutes late.

Jay-Z played a hits-filled set for a standing room-only crowd after flying in late Monday afternoon. He was on the town with his wife, Beyonce, in New York City the night before to see fellow SXSW participant The-Dream, perhaps explaining his late arrival in Texas.

The show at the Austin City Limits Live venue marked the end of South By Southwest’s interactive conference and an unofficial start to South By Southwest’s music conference, which gets under way on Tuesday.

The 80-minute show, to promote American Express’ new partnership with Twitter and streamed live online, was packed with Hova’s hits, including “99 Problems,” ‘‘Dirt Off Your Shoulder,” ‘‘Empire State of Mind” and “Glory,” his ode to Blue Ivy Carter, the 2-month-old daughter he has with Beyonce.

“I’m feeling a lot of love in this building,” Jay-Z said. “I’m feeling a lot of love in this city today. I’m feeling a lot of love in this city tonight.”

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