The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA (MC), is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study published today. Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.
1 Louis Vuitton, valued at $25.9 billion, up 7%.
2 Hermes, valued at $19.1 billion, up 61%.
3 Rolex, valued at $7.2 billion, up 36%.
4 Chanel, valued at $6.7 billion.
5 Gucci, $6.4 billion (down 14%).
6 Prada, $5.7 billion (first time in top 10).
7 Cartier, $4.8 billion.
8 Hennessy, $4.6 billion.
9 Moet & Chandon, $4.2 billion.
10 Burberry $4.09 billion.
