PBS Off Book: The Art of Logo Design

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Utilizing a silent vocabulary of colors, shapes and typography, logo designers give a visual identity to companies and organizations of all types. Featuring interviews with the likes of Stephen Heller, Sagi Haviv, Kelli Anderson and Gerrard Huerta, they all convey the ironic nature of logos: how they need to be simplistic in their construction yet have long-lasting appeal.

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