Fashion

Wednesday, August 13th, 2014

ALIFE | Fall 2014 Featuring A$AP MOB

ALIFE   Fall 2014 Collection Lookbook Featuring A$AP Mob

ALIFE will be launching one of its biggest marketing campaign in recent years for its Fall 2014 Collection. Documented by photographer Harry McNally, the New York based streetwear brand enlisted A$AP Mob’s A$AP Yamz, A$AP 12VY, A$AP Lou and LEEKS to take part in its fall collection lookbook. In addition, some of the new products will be featuring graphics by McNally as well as Naturel, who created a tribute to the retiring Yankees’ captain, Derek Jeter.

Monday, July 14th, 2014

Bruce Lee DJ T Shirt


If Bruce Lee had been a DJ, smoke would probably have come off the records as he played. The man with insanely fast hands gets a bit of a makeover in this t-shirt from Urban Outfitters. The martial arts wunderkind and iconic movie star takes over a pair of Technics on this crewneck. The super-soft knit shirt is complete with gold accents on Bruce’s chain and sunglasses and is perfect for any DJ or person trying to master the one-inch punch.

Friday, July 11th, 2014

Rita Ora for Roberto Cavalli


The look evokes the divine and iconic Marilyn, the atmosphere brings to mind the irresistible appeal of a first date. Rita Ora, the young protagonist of the advertising campaign for Roberto Cavalli Fall / Winter 2014-2015, conveys through images the emotion of seduction.

Tuesday, April 8th, 2014

Curtis Harding + Grace Hartzel x Yves Saint Laurent Music Project Look Book


Curtis Harding provides the soundtrack to Saint Laurent‘s Pre-Fall 2014 lookbook featuring Grace Hartzel. She captures beauty in sensual black-and-white pictures that give off the kind of LA-meets-’70s-Paris-bohemian vibe.

Tuesday, March 4th, 2014

ALIFE Sessions: Schoolboy Q


Young Los Angeles O.G., ScHoolboy Q, made his way to New York and the Alife Rivington Club for an impromptu Winter ALIFE Session.

Tuesday, March 4th, 2014

Young & Reckless + Nipsey Hussle x The Crenshaw Collection


Nipsey Hussle and his growing popular streetwear brand The Marathon Clothing teams up with Young & Reckless for the special limited edition CRENSHAW Collection. The collaboration features t-shirts, jackets, crew necks, hoodies, and headwear branded with the famous Los Angeles street “CRENSHAW” and both labels logos.

Thursday, February 13th, 2014

LRG Spring 2014 Artist Lookbook


LRG is back with their popular artist lookbook series. This time around they recruit The Chef Raekwon, Brooklyn MC’s Pro Era and Dyme A Duzin, DMV’s own Black Cobain, and Queens spitter Boogz Boogetz to show off their new Spring 2014 collection. LRG does what they do best, giving us a nice variety of subtle colored and patterned hoodies, jackets, crew necks, t-shirts and much more.

Thursday, February 6th, 2014

Stussy | J Dilla Collection


Stussy released a collection dedicated to the memory of late rapper and acclaimed producer James “J Dilla” Yancey. The limited edition lineup comprises a white T-shirt and black long-sleeve, adorned with black and white portrait of the man himself.

Sunday, January 5th, 2014

GRiND365 Giveaway | Notorious BIG Get Money T Shirt


Have your chance to win the Get Money T Shirt with the King of New York himself, the Notorious B.I.G. in one of his most iconic pictures counting money wearing a Coogi sweater. Take the JUMP to get the details on how to win this shirt courtesy of our friends at Redbubble.

Sunday, November 17th, 2013

Jay Z Continues Barneys Partnership Amid Racial Profiling Scandal


Hip-hop icon Jay-Z is continuing his partnership with the New York department store ‘Barneys‘, even though it is in the middle of a racial profiling saga.