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Thursday, August 14th, 2014

Pharrell Talks NBA 2K15 Soundtrack


Fortunately, the soundtrack to NBA 2K15 is quite impressive, due in large part to Pharrell Williams, who served as its curator. As revealed today, the tracklist includes the likes of Lorde (“Team”), The Strokes (“Under Cover of Darkness”), The Rapture (“House of Jealous Lovers”), A Tribe Called Quest (“Scenario”), Depeche Mode (“Personal Jesus”), and Clipse (“Grindin’”). As to be expected, also included are a whole bunch of Pharrell songs, such as “How Does It Feel?”, “Can I Have It Like That”, and his collaboration with Major Lazer, “Aerosol Can”. Pharrell sat down with IGN to share some insight on his decisions as he curated the NBA 2K15 soundtrack.

Wednesday, August 13th, 2014

ALIFE | Fall 2014 Featuring A$AP MOB

ALIFE   Fall 2014 Collection Lookbook Featuring A$AP Mob

ALIFE will be launching one of its biggest marketing campaign in recent years for its Fall 2014 Collection. Documented by photographer Harry McNally, the New York based streetwear brand enlisted A$AP Mob’s A$AP Yamz, A$AP 12VY, A$AP Lou and LEEKS to take part in its fall collection lookbook. In addition, some of the new products will be featuring graphics by McNally as well as Naturel, who created a tribute to the retiring Yankees’ captain, Derek Jeter.

Monday, July 14th, 2014

Bruce Lee DJ T Shirt


If Bruce Lee had been a DJ, smoke would probably have come off the records as he played. The man with insanely fast hands gets a bit of a makeover in this t-shirt from Urban Outfitters. The martial arts wunderkind and iconic movie star takes over a pair of Technics on this crewneck. The super-soft knit shirt is complete with gold accents on Bruce’s chain and sunglasses and is perfect for any DJ or person trying to master the one-inch punch.

Friday, July 11th, 2014

Rita Ora for Roberto Cavalli


The look evokes the divine and iconic Marilyn, the atmosphere brings to mind the irresistible appeal of a first date. Rita Ora, the young protagonist of the advertising campaign for Roberto Cavalli Fall / Winter 2014-2015, conveys through images the emotion of seduction.

Monday, June 16th, 2014

Jay Z’s Remix of X Ambassadors & Jamie N Commons’ “Jungle”


If you were tuning in to the NBA finals yesterday, you were privy to the Jay Z remix of X Ambassadors & Jamie N Commons’ “Jungle” which was used prominently in the new Beats by Dre commercial.

Friday, May 9th, 2014

Apple Rumored to Acquire Beats for 3.2 Billion, Dr Dre to Become Hip Hop’s First Billionaire


When the news broke yesterday that Apple was rumored to be in negotiations to purchase the Dr. Dre and Jimmy Iovine founded Beats Electronics, the big headline was the $3.2 billion price tag. While Beats is certainly an enormously valuable company, that’s an awful lot of money and it would be the priciest acquisition of a company by Apple in the company’s history.

Sunday, April 27th, 2014

Mynority Classics + Sayori Wada x Hip Hop Playing Cards


Artist Sayori Wada is the designer behind these Hip Hop Playing Cards by Tokyo-based brand Mynority Classics. With 54 cards drawn by the artist’s calligraphy brush pens, the deck includes awesome depictions of Slick Rick, The Notorious B.I.G., NaS, 2Pac, Big Daddy Kane, Big L and more.

Tuesday, April 15th, 2014

Download bignoiz X GRiND365 | Music + Giveaway App


Find the best shows in your area and enter for a chance to Win FREE concerts tickets to those shows with bignoiz! Bignoiz is not only a music app but also a lifestyle brand that has already established itself as an influencer in the music community!

Tuesday, April 8th, 2014

Curtis Harding + Grace Hartzel x Yves Saint Laurent Music Project Look Book


Curtis Harding provides the soundtrack to Saint Laurent‘s Pre-Fall 2014 lookbook featuring Grace Hartzel. She captures beauty in sensual black-and-white pictures that give off the kind of LA-meets-’70s-Paris-bohemian vibe.

Tuesday, March 4th, 2014

ALIFE Sessions: Schoolboy Q


Young Los Angeles O.G., ScHoolboy Q, made his way to New York and the Alife Rivington Club for an impromptu Winter ALIFE Session.