Wednesday, March 19th, 2014

UFC 2014 [Feel The Fight Trailer]

With a talented and experienced team at the helm, and powered by EA SPORTS IGNITE, we’ve created a gameplay feature set for EA SPORTS UFC where every fighter, every strike, every takedown and submission will bring you inside the Octagon like no game ever has before.

Saturday, January 11th, 2014

Ken Shamrock Picks Up Bodyguard Duty For 50 Cent

Legendary UFC fighter Ken Shamrock has been spotted at CES 2014 providing security detail for none other than Curtis “50 Cent” Jackson himself. Ken confirms this on his twitter account.

Thursday, December 19th, 2013

Riddell InSite

The Riddell InSite Impact Response System monitors, records and transmits the impact that players sustain on the field. Situated within a helmet and transmitted wirelessly, InSite allows coaches and medical personnel to view the data and determine whether a player can safely continue playing.

Thursday, October 17th, 2013

NBA 2K14 “Next-Gen: OMG” Trailer

Considering not merely the impending start of the NBA season, but the release of the Playstation 4 and Xbox One, the 2K franchise is preparing to release the latest installment of its basketball game: NBA 2K14. With the video game market being nearly as competitive as the real-life sports that they imitate, the 2K series has been actively working to improve itself with every iteration. 2K14 looks as realistic as it’ll get in the new trailer above, rendering staggeringly precise renditions of our favorite characters.

Sunday, September 22nd, 2013

Patrick Kane Stickhandling | Bauer VAPOR APX2 Stick

Chicago Blackhawks player Patrick Kane is famous for his impressive stick-handling abilities. Bauer Hockey was so impressed by Patrick’s skills that they asked him to star in this hockey commercial for his new signature hockey stick, the Vapor APX2.

Thursday, September 19th, 2013

NBA Live 2014 | Official Trailer

It’s probably fair to say that EA Sports pretty much monopolizes the sports video games circuit, except where it is questioned by a rival company in one sport. Surely, this drives the designers crazy, not unlike like a silver medal haunting a champion’s otherwise golden trophy closet. With all of this in mind, the company is set to unveil NBA Live 14, tapping the promising Cleveland Caveliers star guard Kyrie Irving for the cover. Enjoy a peek at the game above, and look for it to arrive in stores November 19.

Monday, August 19th, 2013

Hermès $13,000 Basketball

You’ll likely need an NBA player’s salary to indulge in Hermes’ latest offering.

Sunday, August 4th, 2013

Assassin’s Creed Meets Parkour in Real Life

Chris Romwell free runs through the streets surrounding San Diego Comic-Con 2013 wearing a costume from the Assassin’s Creed 4: Black Flag video game in this amazing parkour video by filmmaker Devin Graham, also known as Devin Super Tramp.

Sunday, August 4th, 2013

Hot Wheels Double Loop Dare

Touching on a deeper meaning behind the Hot Wheels Double Loop Dare that took place last year at the X-Games in Los Angeles, a new mini-documentary has been released re-tracing the steps of the stunt and explaining the reasons it was initiated in the first place. More profound than just two cars driving through a six-storey tall double loop, the video captures the Hot Wheels ethos perfectly and brings us back to our childhood self in pushing our limits of imagination while learning from our mistakes. “Dream big and go for it.”

Thursday, June 13th, 2013

Ben Baller Reality Series | The Complete Second Season

Ben Baller decided to move on and do other things but LOUD decided to release the unfinished episodes to be fair to Ben’s core fans who have been asking us to release season 2 for nearly a year.